Privacy Policy

1. Introduction

At Tribly, we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, store, and protect your information in compliance with the Digital Personal Data Protection Act, 2023 (DPDPA), the Information Technology Act, 2000, and other applicable Indian laws.

By using our Services, you consent to the collection and use of information as described in this Privacy Policy. If you do not agree with this policy, please do not use our Services.

2. Information We Collect

2.1 Information You Provide

We collect information that you directly provide when using our Services:

• Account Information: Name, email address, phone number, business name, billing address, and payment information
• Customer Data: Information about your customers that you upload, including names, contact details, transaction history, and preferences
• Communications: Messages, feedback, and support requests you send to us
• Business Information: Industry type, business size, and other relevant business details

2.2 Automatically Collected Information

We automatically collect certain information when you use our Services:

• Usage Data: Pages visited, features used, time spent, and interaction patterns
• Device Information: IP address, browser type, operating system, device identifiers
• Location Data: Approximate location based on IP address
• Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar technologies

2.3 Information from Third Parties

We may receive information from third-party services you connect to our platform, such as WhatsApp Business API, payment processors, and analytics providers.

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Provision: To provide, maintain, and improve our customer engagement and retention platform
• Account Management: To create and manage your account, process payments, and provide customer support
• Communication: To send service updates, technical notices, security alerts, and support messages
• Analytics: To analyze usage patterns, improve our Services, and develop new features
• AI and Personalization: To provide AI-powered insights, campaign optimization, and personalized recommendations
• Security: To detect, prevent, and address fraud, security issues, and technical problems
• Legal Compliance: To comply with legal obligations, enforce our Terms, and protect our rights
• Marketing: To send promotional communications (with your consent) about new features, updates, and offers

4. Legal Basis for Processing (DPDPA Compliance)

We process your personal data based on the following legal grounds:

• Consent: You have given clear consent for processing your personal data for specific purposes
• Contract Performance: Processing is necessary to fulfill our contractual obligations to you
• Legal Obligation: Processing is required to comply with Indian laws and regulations
• Legitimate Interest: Processing is necessary for our legitimate business interests, provided they do not override your rights

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

5.1 Service Providers

We share data with trusted third-party service providers who assist us in operating our platform, including:

• Cloud hosting and storage providers
• Payment processors and banking partners
• Communication service providers (WhatsApp, SMS, email)
• Analytics and monitoring services
• Customer support tools

5.2 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.

5.3 Legal Requirements

We may disclose information when required by law, court order, or government authority, or to protect our rights, property, or safety, or that of our users.

5.4 With Your Consent

We may share information with third parties when you explicitly consent to such sharing.

Note: We do not sell your personal data to third parties for their marketing purposes.

6. Data Storage and Security

6.1 Data Storage

Your data is stored on secure servers located in India and/or with reputable cloud service providers that comply with Indian data protection standards. We implement data residency requirements as mandated by Indian law.

6.2 Security Measures

We implement industry-standard security measures to protect your data, including:

• Encryption of data in transit (SSL/TLS) and at rest
• Regular security audits and vulnerability assessments
• Access controls and authentication mechanisms
• Firewall protection and intrusion detection systems
• Regular backups and disaster recovery procedures
• Employee training on data security and privacy

6.3 Data Retention

We retain your personal data for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy. When you close your account, we will delete or anonymize your data within 90 days, unless retention is required by law or for legitimate business purposes (such as resolving disputes or enforcing agreements).

7. Your Rights Under DPDPA

Under the Digital Personal Data Protection Act, 2023, you have the following rights:

• Right to Access: Request access to your personal data we hold
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal obligations)
• Right to Data Portability: Request a copy of your data in a structured, commonly used format
• Right to Withdraw Consent: Withdraw your consent for data processing at any time
• Right to Nominate: Nominate another person to exercise your rights in case of death or incapacity
• Right to Grievance Redressal: Lodge complaints with our Data Protection Officer or the Data Protection Board of India

To exercise any of these rights, please contact us at privacy@tribly.ai. We will respond to your request within the timeframe specified by law (typically within 30 days).

8. Cookies and Tracking Technologies

8.1 What Are Cookies

Cookies are small text files stored on your device when you visit our website. We use cookies and similar technologies (such as web beacons and pixels) to enhance your experience and analyze usage patterns.

8.2 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly
• Performance Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Enable personalization and remember your preferences
• Marketing Cookies: Used to deliver relevant advertisements (with your consent)

8.3 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Services. You can also opt out of marketing cookies through our cookie consent banner.

9. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately, and we will take steps to delete such information.

10. International Data Transfers

While we primarily store data within India, some of our service providers may be located outside India. When we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your data in accordance with Indian law.

11. Third-Party Links and Services

Our Services may contain links to third-party websites or integrate with third-party services (such as WhatsApp, payment gateways). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

12. Data Breach Notification

In the event of a data breach that may affect your personal data, we will notify you and the relevant authorities within 72 hours as required under the DPDPA and IT Act. We will provide information about the nature of the breach, potential consequences, and measures taken to address it.

13. Marketing Communications

With your consent, we may send you promotional emails, SMS, or other communications about our Services, new features, and special offers. You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in our emails
• Replying "STOP" to SMS messages
• Updating your communication preferences in your account settings
• Contacting us at support@tribly.ai

Please note that even if you opt out of marketing communications, we may still send you important service-related notifications.

14. Data Protection Officer

We have appointed a Data Protection Officer (DPO) to oversee our data protection practices and ensure compliance with applicable laws. You can contact our DPO for any privacy-related concerns:

Data Protection Officer
Email: dpo@tribly.ai
Address: Tribly, Bangalore, Karnataka, India

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes via email or through a prominent notice on our website. The "Last Updated" date at the top of this policy indicates when it was last revised.

Your continued use of our Services after the effective date of the updated Privacy Policy constitutes acceptance of the changes.

16. Grievance Redressal

In accordance with the Information Technology Act, 2000, and DPDPA 2023, we have established a grievance redressal mechanism. If you have any complaints or concerns regarding your personal data or this Privacy Policy:

1. Contact our Grievance Officer at grievance@tribly.ai
2. We will acknowledge your complaint within 24 hours
3. We will resolve your complaint within 30 days
4. If unsatisfied, you may escalate to the Data Protection Board of India

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Tribly
Email: privacy@tribly.ai
Support: support@tribly.ai
Grievance Officer: grievance@tribly.ai
Data Protection Officer: dpo@tribly.ai

18. Consent

By using our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy and consent to the collection, use, and disclosure of your personal data as described herein.